FIFA's New Media Department, the provider of FIFA.com, has a straightforward yet important mission which can be summarised as follows:
To create the world's leading football website which is informative, fun and accessible for all, while also providing value to partners by reaching their target audiences with creative solutions.
Tasks
This includes the exploitation of FIFA's new
media rights and assets by exploring and developing new concepts
for the internet, mobile services and broadband TV in conjunction
with FIFA's TV department.
History
FIFA's websites have always provided
first-hand, reliable and up-to-date information from the world of
football. The peak of the site's success was during the 2006
FIFA World Cup Germany™ when the tournament's Official Website
(FIFAworldcup.com) became the most successful single sports event
website in history with 4.2bn page views.
The New FIFA.com
The re-launch of FIFA.com provides you with a wider
coverage of the latest news produced in an even more entertaining
and interactive manner on the web and via your mobile phone.
The MatchCast service and two minute video-highlight packages of every single FIFA match as well as live match streaming on an ad-hoc basis, brings football direct to your computer. FIFA.com relies heavily on its dedicated global editorial team, who will provide you with exclusive information on all the happenings in the world of football 365 days a year.
The new interactive Classic Football video vault allows you to step back in time and relive the great moments of FIFA World Cup history. The FIFA.com Club gives fans across the world an opportunity to air their views on the beautiful game by posting their own thought and views on published articles.
FIFA.com is now fully available in the four official FIFA language: English, German, French and Spanish.
