FIFA's Television department is structured specifically to meet the demands of 21 st Century broadcasting, technology and media environments.

With rapidly increasing media convergence and the subsequent proliferation of content, it is increasingly important for rights holders, advertisers, sponsors and other commercial entities to stand out from the crowd. FIFA, as rights holders of original and unique content, specializes in delivering tailor-made creative solutions utilizing this content, creating lasting value and experiences that go far beyond simple brand recognition and association.

FIFA Television not only offers Broadcasting Rights to FIFA's portfolio of world-renowned events, but also many other unique programming opportunities: the FIFA Films archive, with footage of past FIFA events showcasing stars of previous eras, as well famous players today as they were in their youth; the successful "FIFA Fever" DVD series; official documentaries of the FIFA World Cup, as well as a support role in the production of the feature film trilogy "GOAL!"

Global sales of all broadcast rights to the 2010 and 2014 FIFA World Cups are well underway, with sales being handled directly by FIFA Television in most territories. Broadcast rights to other FIFA events, such as the Women's World Cup and FIFA Beach Soccer World Cup are also being handled through FIFA Television in Zurich, Switzerland.

FIFA Television's other responsibilities include the client servicing of FIFA's contracted Media Rights Licensees in every corner of the globe, to provide best-in-class service and keep them informed of developments and innovations around FIFA events.

FIFA has also taken direct control of the FIFA Film Archive, allowing it to deliver custom-made packages of archive footage to approved clients.

Another major task is to oversee the delivery of the Host Broadcaster Services of the FIFA World Cup, a massive logistics and technical undertaking. Using the world's leading sports broadcasting talent, it is FIFA's goal to deliver the best possible experience to the billions of FIFA World Cup fans in every corner of the globe, wherever they may be watching, whether at home in front of latest TV set, or with thousands of other fans in a public viewing arena.

In short, it is FIFA Television's task to ensure that the football fans of the world have the opportunity to catch the excitement of FIFA's brand of top-class international football on the medium of their choice, with the highest possible levels of quality and entertainment.